Tag: storytelling

24 Aug

You’re Wasting Your Story, Part 1

The key to great branding and marketing? Tell a great story. But you’re wasting it. How? Well, for one, you’re telling your story the way you want to hear it. My preferred reading falls into two categories: treatises on group and personal behavior…and Regency-era romance novels. It’s veryhard to get me to pick up a book that doesn’t fall into [...]