Tag: personal branding

16 Jun

Be authentic! Be, be authentic!

Lately it seems that everyone’s cheerleading about authenticity. The social media-driven realization that, “Hey! We’re all people after all!” has meant that capital-a Authenticity is, at least for now, a highly desired brand attribute. But the whole construct of “be authentic” seems oxymoronic to me: You are what you are; you can’t be otherwise. If [...]