Tag: genre bias

25 Aug

You’re Wasting Your Story, Part 2

You have a great story. I know you do. And yesterday I told you you’re wasting it by telling the story you want to hear. But you may be wasting your stories another way—by telling a story that’s already over. The thing about good stories is you can see yourself in them. You want to see how they [...]
24 Aug

You’re Wasting Your Story, Part 1

The key to great branding and marketing? Tell a great story. But you’re wasting it. How? Well, for one, you’re telling your story the way you want to hear it. My preferred reading falls into two categories: treatises on group and personal behavior…and Regency-era romance novels. It’s veryhard to get me to pick up a book that doesn’t fall into [...]