Whatever you give attention to grows stronger. But when all you can hear is the noise from all that traffic in your head, it’s impossible to focus, move forward, fulfill. It’s impossible to focus on what you really want — need — to pay attention to.
In social media, “listening” as a term is fast-approaching overuse to the point of obsolescence. Yes, we need to listen (and watch). Yes there are all sorts of very cool tools to help you do that. But the best tool? Your own ears. (And eyes.) Next time you need to prove to someone the value [...]