Category: Differentiation

30 Jul

How to Raise Your Profile, Online and Off

It’s a question that comes up a lot: how do I stand out? how do I break in? how can I be successful? The answers are simple, but they’re not easy. Be active. Presence isn’t enough. You have to act. Whether that means you’re a company looking to break into a new market, or the [...]
16 Jun

Be authentic! Be, be authentic!

Lately it seems that everyone’s cheerleading about authenticity. The social media-driven realization that, “Hey! We’re all people after all!” has meant that capital-a Authenticity is, at least for now, a highly desired brand attribute. But the whole construct of “be authentic” seems oxymoronic to me: You are what you are; you can’t be otherwise. If [...]