Category: Communication

25 Mar

Low-Tech Listening

In social media, “listening” as a term is fast-approaching overuse to the point of obsolescence. Yes, we need to listen (and watch). Yes there are all sorts of very cool tools to help you do that. But the best tool? Your own ears. (And eyes.) Next time you need to prove to someone the value [...]
28 Jan

Use Your Words

Words hold power. They’re symbols of much more complicated thoughts, symbols we’ve come to collectively agree mean certain things.Words hold power. They’re symbols of much more complicated thoughts, symbols we’ve come to collectively agree mean certain things. But a word is never just a word. It has nuance and subtext that our unconscious minds hear and understand even [...]
25 Aug

You’re Wasting Your Story, Part 2

You have a great story. I know you do. And yesterday I told you you’re wasting it by telling the story you want to hear. But you may be wasting your stories another way—by telling a story that’s already over. The thing about good stories is you can see yourself in them. You want to see how they [...]
24 Aug

You’re Wasting Your Story, Part 1

The key to great branding and marketing? Tell a great story. But you’re wasting it. How? Well, for one, you’re telling your story the way you want to hear it. My preferred reading falls into two categories: treatises on group and personal behavior…and Regency-era romance novels. It’s veryhard to get me to pick up a book that doesn’t fall into [...]