02 Dec

Defining A Question, Not THE Question

questions questions

This is easier than you think.

Last week I wrote that the first step in figuring out how to get started in social media was to “Define the Question.” It’s a big thing for me—I’ve written here before on the importance of understanding why you’re doing what you’re doing.

But it’s apparently a big thing for you, too. I’ve had a lot of folks tell me that defining the question is the hardest part.

Well, sure it is…if you’re trying to define the last question you’ll ever ask.

That’s not the task, though. ”Defining the question” means “defining the question you want to test.” That means defining a question, not the perfect end-all-be-all question.

With a question in mind, you start gathering information and doing things with direction, towards a purpose. Knowing, for example, whether you’re trying to answer “Why am I doing this?” versus “Is this particular approach the best way to accomplish X?” means you’ll investigate, and thus pursue and achieve, very different things.

The issue, of course, is that most of us just start in on observing, investigating, and doing without ever thinking about why, which means we start to feel aimless–that all of our doing is futile.

But you know what you want to discover. You do.

What’s holding you back is worrying about whether or not how you’re getting there is the best, most perfect, way.

Excellence and perfection are not the same. Perfection is a wish. Excellence is a process–one that starts with a question.

So what’s your question? Now let’s get to it.

Note: this post originally appeared on Round the Square.